Thursday, May 28, 2009

Microsoft to replace its live search engine with a new decision based engine “ Bing”

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In order to compete with the giant search engine, Google, Microsoft has unveiled its new search engine, Bing. On May 28, 2009, Microsoft CEO Steve Ballmer has announced the new incarnation of live search as Bing, formerly code-named "Kumo". Bing is fully available from June 3, 09.
Microsoft has claimed that Bing is not only the search engine but a Decision Engine, designed to empower people to gain insight and knowledge from the Web, moving more quickly to important decisions.
“Today, search engines do a decent job of helping people navigate the Web and find information, but they don’t do a very good job of enabling people to use the information they find,” said Steve Ballmer, Microsoft CEO. “When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions.”

Microsoft has aimed to gun down Google with Bing. Microsoft has already announced an $80 to $100 Million ad campaign for Bing. Google has spent about $25 million on all its advertising last year with $11.6 million for recruiting.
As show in the graph Microsoft search market share has been lowering down with just an 8.2% share of the market for core search compared to 64.2% for Google and 20.4% for Yahoo. Microsoft has been struggling to for improving its search advertisement revenue. Last year only Microsoft has offered more than $47 billion dollar bid. They might come up with another Microsoft-yahoo search deal by mid July.
Good luck to the Microsoft for the new product!





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